Unlocking E-commerce Success

Insights from Louisville Slugger, BigCommerce, Feedonomics, and Hatfield Media

Join us at the Slugger Museum for an exclusive event hosted by Hatfield Media in partnership with BigCommerce, Feedonomics, and Louisville Slugger. This event is specifically designed for direct-to-consumer businesses in the Louisville area, with a special focus on mid-sized businesses looking to build or improve their ecommerce presence. The event will also welcome a select number of business-to-business clients interested in exploring e-commerce opportunities.

Agenda Breakdown

Event Begins

Commence the event with insightful opening remarks by Drake Hatfield, setting the tone for the Fall 2023 HX Event. Savor delectable hors d'oeuvres and enjoy the opportunity to network with fellow attendees.

3:00pm - 3:35pm

First Speaker: Slugger & Hatfield Media

Dive into the relaunch and case study of the newly designed Slugger website. Engage in a dynamic Q&A session, probing our speakers on their insights and strategies to gain deeper insights into the e-commerce landscape.

3:35pm - 3:55pm

Second Speaker: Bigcommerce

Explore the world of e-commerce with our Bigcommerce discussions, featuring experts who will delve into the 5 e-commerce imperatives. Participate in an interactive Q&A session to glean valuable insights and solutions from our panelists.

3:55pm - 4:20pm

Third Speaker: Feedonomics

Uncover the power of data optimization in e-commerce through our Feedonomics panel discussions. Learn from industry leaders as they share best practices, innovations, and success stories. Engage in an enlightening Q&A session to address your queries and gain a deeper understanding of effective data feed strategies.

4:20pm - 4:45pm

Panel Discussion

Close out with an engaging panel discussion about the Fall 2023 HX Event, featuring Feedonomics, Bigcommerce, Slugger & Hatfield Media.

4:45pm - 5:00pm

Networking, Cocktails & Tours

Experience the art of bat-making firsthand with an exclusive Slugger factory tour, unwind at Barrels & Billets for a refreshing drink, test your skills at the fast pitch machine, or seize the chance to expand your connections during networking opportunities.

5:00pm - 7:00pm

Register Today

RSVP to the Fall 2023 HX Event

Guest Speakers

BigCommerce

Jessica Williamson

BigCommerce Growth Channel Account Manager, Southeast

Jessica manages Growth Channel Accounts for the Southeast region working strategically with agency partners such as Hatfield Media. She collaborates, trains, and develops partners on BigCommerce to assist merchants with their eCommerce needs to ensure continued success.

Topic: BigCommerce - The 5 e-commerce imperatives

Feedonomics

Grace McClure

Growth Manager, Omnichannel Consults

With over 5 years of mastery in ads and marketplace channels like TikTok, Meta, and Amazon, Gracie leads omnichannel consults that empower online retailers by distilling complex marketing into actionable insights, optimizing media mix and uncovering beta programs, subsidies, and free ad spend opportunities. Formerly driving community growth at Outdoor Voices, Gracie brings seasoned expertise to reshape retail strategies.

Topic: The Omnichannel Opportunity with Feedonomics

Hatfield Media

Drake Hatfield

President / CEO of Hatfield Media

Drake Hatfield is President and CEO of Hatfield Media. Founded in 2009, the company has spent more than a decade designing custom high-performance websites, managing marketing campaigns, and producing 4K video content for clients across the United States. Drake is a hi-fi audio enthusiast and music collector. When not listening to music or working with his team, he enjoys working in the garden with his wife and two beautiful daughters.

Topic: The Slugger Website Relaunch

Louisville Slugger Museum

Andrew Soliday

Marketing Director

Andrew Soliday is the Marketing Director at Hillerich & Bradsby Co. (H&B), which owns and operates Louisville Slugger Museum & Factory, Barrels & Billets and Bionic Gloves. He has been with H&B for 5 years. Originally from Michigan, Andrew earned his B.A. at Western Michigan University and his M.F.A. at Butler University. He moved to Louisville in 2015 with his wife Kendra. He lives in the Smoketown neighborhood with his wife and 3 senior Chihuahuas – Taz, Tink and Tino.

Topic: Slugger Museum Case Study

Media Gallery

View moments from past HX Events

Rounding The Bases: Making A Modern E-Commerce Home-Run